J.L. Paes-Leme

As we reflect on the journey of our brand we are thrilled to share our enduring satisfaction with the remarkable re-branding work undertaken by Christie & Co. back in 2013. This year marks a decade since this transformative collaboration, and we couldn’t be prouder of the brand identity they crafted for us.

In 2013, NaturaNectar had a vision that encapsulated several core concepts: tradition with an apothecary ambiance, a distinctive honey bee theme that steered clear of the clichéd honeycombs, a desire to convey segment leadership despite being a startup, and an unwavering commitment to trust and quality. We turned to Christie & Co. with these ambitions in mind, and they embraced the challenge with enthusiasm and creativity.

What Christie & Co. accomplished for us was exceptional! They took our aspirations and transformed them into a brand identity and product packaging that have remained fresh and relevant even after a decade of launch. The enduring appeal of our brand is a testament to the expertise, dedication, and innovation that Christie & Co. brought to the table.

The blend of tradition, modernity, innovation, and quality in our branding continues to resonate with our customers. The apothecary-inspired design evokes a sense of trust and reliability, while the beehive theme, executed thoughtfully and uniquely, sets us apart in the marketplace. We’re immensely proud to communicate segment leadership and the essence of a national brand, thanks to Christie & Co.’s exceptional work.

As we celebrate ten years of this successful re-branding partnership, we extend our gratitude to Christie & Co. for their role in helping NaturaNectar flourish. Their work has not only stood the test of time but has also been instrumental in establishing NaturaNectar as a brand that is ready, now more than ever, to challenges of today’s marketplace.

Here’s to a decade of thriving together and to many more years of collaborative success ahead

envelope Subscribe to our newsletter