Drawn throughout his career to individuals, companies and products that help benefit both people and the world in general, Peter Berk has been a public relations executive and agency co-owner for more than three decades. After tenures at firms specializing in entertainment, food, real estate, business and travel, Peter co-founded Crier Communications in Beverly Hills in 1999, which soon became a leader in the representation of plant-based products including Tofurky, Dole and many dozens of others. Prior to joining Christie & Co, he co-founded Hot Ice Media, which also specialized in health food and wellness products. The son of a film and TV writer and an author himself, Peter places strong emphasis on capturing and conveying the personality, distinctiveness and benefits of his clients to the media through the written word and works diligently to generate media coverage that helps build a brand identity while concurrently educating and enticing consumers and industry members. A longtime SoCal resident, Peter has two sons and three grandchildren.
