Blog

A Note from Gillian: Finding Direction in the Storm

Whether hurricanes, blizzards, wildfires, or mudslides, storms cause confusion. Lives change, normalcy forgotten. You seek to survive. You seek shelter, safety, and hope others are safe, that others will be there to help those most affected. Eventually the storm clears and life slowly moves toward routines that one once took for granted;

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Being the Brand that Matters

For over 25 years, our team here at Christie & Co has focused our skills and energy on helping to build the growth of ethical companies – truly Brands that Matter. At the beginning, there were times we were told that was ridiculous as there could never be enough “ethical” companies to sustain a business and that our business goals –

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A Note from Gillian: Love + Gratitude, Today & Always

As all of us here at Christie & Co come through the worst wildfires in our Santa Barbara history, we take a moment to reflect on what is important, what truly matters, what you do when faced with overwhelming threats – and those who inspire us through their courage to run towards challenges to keep others safe.

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A Note from Gillian: Dreams are Built on Trust

“I am grateful for what I am and have. My thanksgiving is perpetual.”
-Henry David Thoreau

For many, this time of year is cherished as a time to step outside life’s ever-accelerating flow and look around,

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adVentures of Entrepreneurship – Repurposed Pod

Our series adVentures of Entrepreneurship highlights our heroes, those who embrace and embody the spirit of adventure throughout the journey of entrepreneurship – the highs and lows, successes and adversity. Those who see a problem or need as an opportunity,

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The Power of the (Right) Word

The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.
Mark Twain

What is branding? Is it the images,

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Farm to Shelf Marketing

As all who work and live with plants know, you plan today for tomorrow’s yield. You test the soil, study long-term weather predictions, assess the market for future needs and demands. You review this year’s success, points of profitability,

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Rise Above the Noise: Navigating + Optimizing Expo East

Trade shows are vitally important to introduce your brand, new products, and team to potential new sales outlets, brokers, distributors, media, business advisors, and potential future financial partners. Trade shows are also great for attending educational workshops that will keep you and your team up to date on new laws affecting the industry,

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Building Brands that Matter

Since you were 5 years old, you have had this dream to create things that made life easier. Being the youngest of 7, and only one of four to survive to adulthood, and with little formal education,

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A Note from Gillian: Return to Freedom

Imagine a rugged and wild land where the ability to exist, run, play, grow, create family, and know freedom was preserved.

Imagine those who dedicate their lives, resources, passion, property, and efforts to ensure this freedom exists,

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