Building the Brand That Lasts: Top Tips for Staying Relevant
As our industry has continued to grow and mainstream, the consumer experience has similarly evolved. Once a matter of engaging and selling to the early adopters with a very much aligned values set and buying motivators, then growing into additional channels and demographics.
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Read MoreNote from Gillian: The Perils of Assumption
For decades, here at Christie & Co we have shared our mantra ‘Never Assume.’ This applies to every aspect of successful business, as well as life. Assume, from the Latin derivation ‘to take,’ in general means to take for granted without actual proof,
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Read MoreNote from Gillian: Walden to Bauhaus and Beyond
Photo by Gillian Christie. Concord, MA. August 16, 2019
“It is truly enough said that a corporation has no conscience: but a corporation of conscious [people] is a corporation with a conscience.” Henry David Thoreau.
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Read MoreNote from Gillian: Why Community
Every life form has a community whether it’s the beehive, the rain forest or the bowling league. We see community in sports, schools, and religions. We see community in business, politics and lifestyles. There are communities that are exclusive. There are communities that are inclusive.[…]
Note from Gillian: Great Expectations
For those of us who had the honor, or in some cases the endurance, to read Charles Dickens’ Great Expectations, there was much in this novel that is relevant today. The story of the orphan boy, Pip,
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Read MoreNote from Gillian: Changing the Conversation
In 1839 an often-overlooked novelist and playwright, Edward Bulwer-Lytton, once wrote, “The pen is mightier than the sword.” Mind you, he was also credited with creating the phrase “It was a dark and stormy night…” which has lived on in its own infamy.
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Read MoreNote from Gillian: Grow Like a Tree
For my birthday recently, Alissa gave me an amazing first publication of Henry David Thoreau’s last manuscript, Faith in a Seed, with insightful wisdom and observations clarifying the mystery of the origin of trees. Mother Nature plants a minuscule seed that from its inception contains all its goals,
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Read MoreIn Search of Enthusiasm
Today, thanks to questionable algorithms, spit-sourced DNA testing, dating surveys, smart homes, smart phones, smart devices, we are told how we think, how we feel, how to choose a new car, a date, our career, our music choices,
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Read MoreThe Power of the [Right] Word
Billions of dollars are spent annually to introduce products, ideas or services to change minds, to motivate, to activate and inspire. Every walk of life uses words to be heard, understood and wanted, from manufacturers to education,
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Read MoreValue What is Real and True
I was not your normal child, then again, who is? Growing up back East, I was surrounded by books, innovative thinkers, out of the box architects and engineers (in fact they designed and built new sustainable boxes),
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