Blog

Making Foresight 20/20

As the saying goes, hindsight is 20/20. A phrase used to describe the fact that it is easy to be knowledgeable about an event after it has happened. Potentially, this means we can learn from our mistakes or from those who have come before and unfortunately implies that clarity comes after the fact.

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Building the Brand That Lasts: Top Tips for Staying Relevant

As our industry has continued to grow and mainstream, the consumer experience has similarly evolved. Once a matter of engaging and selling to the early adopters with a very much aligned values set and buying motivators, then growing into additional channels and demographics.

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Note from Gillian: The Perils of Assumption

For decades, here at Christie & Co we have shared our mantra ‘Never Assume.’ This applies to every aspect of successful business, as well as life. Assume, from the Latin derivation ‘to take,’ in general means to take for granted without actual proof,

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Note from Gillian: Walden to Bauhaus and Beyond

Photo by Gillian Christie. Concord, MA. August 16, 2019

“It is truly enough said that a corporation has no conscience: but a corporation of conscious [people] is a corporation with a conscience.” Henry David Thoreau.

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Note from Gillian: Why Community

Every life form has a community whether it’s the beehive, the rain forest or the bowling league. We see community in sports, schools, and religions. We see community in business, politics and lifestyles. There are communities that are exclusive. There are communities that are inclusive.[…]

Note from Gillian: Great Expectations

For those of us who had the honor, or in some cases the endurance, to read Charles Dickens’ Great Expectations, there was much in this novel that is relevant today. The story of the orphan boy, Pip,

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Note from Gillian: Changing the Conversation

In 1839 an often-overlooked novelist and playwright, Edward Bulwer-Lytton, once wrote, “The pen is mightier than the sword.” Mind you, he was also credited with creating the phrase “It was a dark and stormy night…” which has lived on in its own infamy.

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Note from Gillian: Grow Like a Tree

For my birthday recently, Alissa gave me an amazing first publication of Henry David Thoreau’s last manuscript, Faith in a Seed, with insightful wisdom and observations clarifying the mystery of the origin of trees. Mother Nature plants a minuscule seed that from its inception contains all its goals,

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In Search of Enthusiasm

Today, thanks to questionable algorithms, spit-sourced DNA testing, dating surveys, smart homes, smart phones, smart devices, we are told how we think, how we feel, how to choose a new car, a date, our career, our music choices,

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The Power of the [Right] Word

Billions of dollars are spent annually to introduce products, ideas or services to change minds, to motivate, to activate and inspire. Every walk of life uses words to be heard, understood and wanted, from manufacturers to education,

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