Lucinda Wright has extensive marketing and innovation experience across North America and Europe and leads the marketing and supply chain practices at JPG Resources. Her portfolio includes operational start-ups, business turnarounds, creation of new brands and new business platforms, development of business-building programs and award winning advertising. Lucinda began her marketing career at Kellogg Company in brand management and consumer marketing. For nearly a decade, she served in key leadership positions on both large established global businesses, like Kellogg’s Raisin Bran and Corn Flakes, as well as led the new product innovation team from pipeline development through commercialization and launch.
At Kellogg, Lucinda was accountable for division-level acquisition strategies and assessments and played a key role in the acquisition of Kashi Company. She led the cross-functional team through the due diligence and valuation model development, crafted the acquisition recommendation and secured approval for the purchase. As marketing vice president in the natural and frozen foods division, Lucinda was responsible for innovation, advertising and the development of business and brand strategies for a portfolio of four brands across more than two hundred SKUs in seven trade channels. In this role, she significantly improved business performance including increases in consumer awareness, purchase intent, revenue, profit and margin.
Prior to joining JPG Resources, Lucinda was Director of Foods Product Development for Meijer. In this role, she managed the creation of the innovation and product development function to support Meijer’s own brand food business. The start-up of this function required capabilities, talent and infrastructure development for: R&D, culinary, global sourcing, manufacturing procurement, regulatory and labeling. She delivered sales growth across a multi-billion dollar portfolio of five brands and more than six thousand products. Annually, her team held project management responsibility for more than three hundred new product launches across a base of both domestic and global manufacturers.
Lucinda has both a MBA and BA from Michigan State University in Marketing. In September 2012, she was presented with the Excellence in Marketing award from Michigan State University’s Marketing Leadership Advisory Board. In 2001, Lucinda was awarded an Effie for excellence in advertising. She has also been the recipient of the Top 20 Best New Frozen Products of the Year from Supermarket Review.