We are thrilled to announce that industry veteran Dave Kingsbury has joined the team as Christie & Co’s Vice President of Growth & Innovation. Dave will be leading our Christie & Co Rocky Mountains Offices. His pioneering spirit and track record of forging new frontiers of innovation across the natural industry, outdoor industry, and beyond makes him a perfect fit for Christie & Co.
“We are so thrilled to have Dave join our team to be part of this next phase of our growth, building upon decades of experience to continue our heritage of pioneering innovative, ethical leaders, companies, products, and causes,” stated Gillian Christie, Founder & CEO of Christie & Co. “His extensive experience will enhance our outreach and maximize our impact to strengthen the growth potential and innovation for companies in the natural industry, outdoor, agriculture, and clean tech sectors, as well as to create new branding and innovation solutions for leading global corporations to be understood and relevant to the changing economy and demographics driving growth in our industries.”
For more than 25 years, we have helped ethical brands, leaders, and causes take their Dreams to Mainstream. Having developed the campaigns to launch many first-to-market ingredients, technologies, and products, creating perceived value is paramount to lasting success, transcending the temporal “latest, greatest fad” to build iconic brands that have bettered health, lives, and our world in many ways.
From the introduction of Rooibos to Stevia, rebranding Soy Delicious to So Delicious, introducing the full spectrum light bulb, to helping pioneer the world’s first green tea soda, Yerba Mate to Yaupon, Magnesium Threonate to Baobab, and beyond, we have continuously built the brand positioning and consumer education – while simultaneously implementing a cohesive B2B programs to educate target audiences, industry leaders, and associations – to create the ecosystem for lasting success. Kingsbury’s addition to the team build upon our heritage of innovation.
Dave is a thought leader and pioneer in successfully positioning brands through mining qualitative consumer insights, product development and innovation. As Christie & Co’s Vice President of Growth & Innovation, Dave identifies game-changers and leaders to effectively define and maintain their core as they scale through unleashing the power of innovation to drive meaningful, resilient growth rooted in integrity. Prior to being part of the Christie & Co family, Dave served as New Hope’s Vice President of Partnership and Product Development. Prior to New Hope, Kingsbury was a Senior Strategist and Planner for the Product Innovation Group at Crispin, Porter & Bogusky (CP+B) where he led strategy for the Product Innovation Group that successfully won and worked with clients including Domino’s, Kraft, Coke, Microsoft, Best Buy, Activision and Volkswagen. CP+B acquired Radar Communications in 2007, a market research, branding and strategy agency. Kingsbury was also actively involved with Brammo Electric Motorcycles, Green Garage, Patagonia, North Face, Kelty, Quick Silver, HP, Levi’s, Intel, and Unilever (Axe). Dave is a committed brand change agent and adventurer. He lives 17 miles west of Boulder with his wife of 22 years and future X-gamer son Quinn. He is a co-founder of Bcycle and has been recognized by many media outlets for his 25+ year commitment to commuting by bike, year round.
“After 6 years of being in the epicenter of the natural products industry, I found myself continually inspired by the vision, commitment and ethics of Christie & Co,” said Kingsbury. “I have watched them produce world class international conferences; create game changing strategy and content and stood (almost) atop 20,000 foot peaks in far flung lands – hand in hand with Gillian and Alissa. They are here to change things and I think things need changing. I am ecstatic about the potential of leveraging their world class legacy business and deep authenticity across multiple sectors and my network and commitment to actually affecting change, rather than just talking about it.”
With our continued expansion in Boulder, we usher in our 25th anniversary with our sights set on continued growth, strategic innovation, and adventure.