Christie & Co’s Conversion Market Research has given us much needed insight into the way Americans think about their protein and energy snacking. We knew we needed to pivot our strategy to connect more deeply with US consumers, but we weren’t certain about how to approach it. This research has shown us what our target market wants, their purchasing motivations, and how we can best meet their needs. We feel confident that applying this new thinking will help Bounce become a well known, successful and respected brand in this space. Thank you so much Lisa and crew
