Blog

Being the Brand that Matters

For over 25 years, our team here at Christie & Co has focused our skills and energy on helping to build the growth of ethical companies – truly Brands that Matter. At the beginning, there were times we were told that was ridiculous as there could never be enough “ethical” companies to sustain a business and that our business goals –

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A Note from Gillian: Love + Gratitude, Today & Always

As all of us here at Christie & Co come through the worst wildfires in our Santa Barbara history, we take a moment to reflect on what is important, what truly matters, what you do when faced with overwhelming threats – and those who inspire us through their courage to run towards challenges to keep others safe.

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A Note from Gillian: Dreams are Built on Trust

“I am grateful for what I am and have. My thanksgiving is perpetual.”
-Henry David Thoreau

For many, this time of year is cherished as a time to step outside life’s ever-accelerating flow and look around,

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The Power of the (Right) Word

The difference between the almost right word & the right word is really a large matter–it’s the difference between the lightning bug and the lightning.
Mark Twain

What is branding? Is it the images,

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Farm to Shelf Marketing

As all who work and live with plants know, you plan today for tomorrow’s yield. You test the soil, study long-term weather predictions, assess the market for future needs and demands. You review this year’s success, points of profitability,

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Rise Above the Noise: Navigating + Optimizing Expo East

Trade shows are vitally important to introduce your brand, new products, and team to potential new sales outlets, brokers, distributors, media, business advisors, and potential future financial partners. Trade shows are also great for attending educational workshops that will keep you and your team up to date on new laws affecting the industry,

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Building Brands that Matter

Since you were 5 years old, you have had this dream to create things that made life easier. Being the youngest of 7, and only one of four to survive to adulthood, and with little formal education,

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A Note from Gillian: Return to Freedom

Imagine a rugged and wild land where the ability to exist, run, play, grow, create family, and know freedom was preserved.

Imagine those who dedicate their lives, resources, passion, property, and efforts to ensure this freedom exists,

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Growth Wisdoms for Expo West

NPEW 2017 will be a fantastic exhibition of industry enthusiasm, passion, growth, and persistence, highlighting many lessons for business growth in the natural products industry and beyond. In just one week, a city of ethically oriented companies,

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Power to the Purposeful

Purpose – is it a beacon, a halo, a raison d’être, a driving force, the primary driver of every entrepreneur, artist, leader or guide?

Yes, it is all of these and so much more. Purpose gives one’s life meaning.

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