As President/CEO of the Balance Bar Company, he led the company’s growth from $1M in sales in 1995 to $100M in sales in 1999. The company went public in 1998 and sold to Kraft Foods for $268M in 2000. Mr. Wolfe has also held executive level positions in Marketing and Sales with Welch’s, Coca-Cola, and Seven-Up Foods. He has consulted Celestial Seasonings, Welch’s, Gatorade and Snapple. Born in Buffalo, NY he was one of nine children, and graduated the University of Buffalo with a B.S. in Business Administration.
