Return to Freedom Wild Horse Sanctuary from our adVenturesAcademy Jalama Program… Preserving & honoring the power of true disruption (and wildness!).
For more than 25 years, we have developed and implemented numerous research-based multi-faceted campaigns to launch first – to- market ethical products, technologies and services, from innovative entrepreneurs who decided to disrupt the norm and bravely offer new solutions. From introducing microbial soil inoculants that increase agricultural yields and reduce the need for fertilizers and toxic pesticides, to launching the first mold test kits creating awareness of Sick Home Syndrome, reducing the need for antihistamines by correcting the mold issue, to introducing Stevia and reducing the negative and deceiving effects of aspartame, each company we work with is making a difference. Each one persisted from being disrupting to becoming mainstream.
But I’ve been told by numerous consultants, why not just go where the money is for your agency – promote a new war-focused video game? Lots of money there. Build awareness for a new sugar-laden snack food that sells well in inner cities – hey they don’t read labels. Or market another app that tells the naive shopper whether they have walked or not – people love gadgets. I figured people are smart enough to know whether they have walked. And regardless of “where the money is,” we will never represent something that isn’t enhancing life and leaving things better than we found them.
And yes, there are many inventions and ideas that ‘disrupt’ the norm, but do they truly matter?
What then defines a brand ‘that matters’?
We have a formula to help identify brands that matter.
- Is it needed?
- Does it improve a condition in life?
- Is the production ethically sourced and integrates respect into all touch points of production?
- Is the supply chain rooted in transparency and a commitment to continual improvement and leaving things better?
- Is it well-researched and scientifically substantiated?
- Does the founder/ innovator/ team sparkle and a constantly dedicated to its success?
- Is the company built to grow? Is it profitable?
- Can the brand scale?
I know without a doubt that the universe shifts forward every time we launch a Brand that Matters and take each entrepreneur and his or her teams’ Dream to Mainstream. To answer the question, why do we do this, our answer…Why do anything else! Together, we are building a better world brand by brand.
Thank you for being a disrupter that matters.
Gillian