Thank you so much for a great job on the Conversion Market Research. It validated a number of assumptions we had made about the product and our prospective consumers but which we had no way to validate prior to launching. In addition to validating consumer sentiment about what was in the market and how we felt about our product in comparison, the research also validated our pricing assumptions, which, as a premium offering, were above the typical market product pricing. It has also given us a tremendous amount of material to work with in terms of positioning and specific language to use. And last but not least, it has been valuable in our discussions with investors.
