Every species has a spring cleaning ritual to remove the deadwood, the accumulated clutter, outdated gear and yes, even stale habits and thoughts. For nature, there’s the March winds that shake the branches of the last season’s leaves to make it possible to welcome new life and vitality. Our four-legged friends shed their fluffy winter coat at this time. And garage sales are now popping up around our neighborhoods, finding new homes for mounds of once valuable treasures.
Now is similarly a powerful time to spring clean your brand, refresh your corporate identity, review your portfolio of products and procedures. It may have been years since the last time this sometimes uncomfortable task was undertaken, making the necessity more vital than ever. Let us join in to help implement our Spring Brand Refresh program, step by step:
- Review your current brand assets and liabilities and assess what aligns to your core values and shed those that conflict.
- Look around at today’s marketplace. Do your products fill today’s needs? Discover and design new brilliant additions to your portfolio.
- Does your message and positioning resonate with all your communities? Is your branding inspiring and generating fresh interest?
- Reunite with your team and communities and draw up new goals that excite and unite.
- Don’t consider all ‘unknowns’ as weeds, be willing to consider new ideas and understand their value in your garden. Ensure they align to your core values, your unique purposes, that special spark that makes you and your brand so valuable.
Spring cleaning can be daunting, but our team of experts here at Christie & Co are here to make your company shine this Spring and for many seasons of success to come.
The greatness of spring cleaning is that it makes the way for the lush and energetic summer that waits for spring to set the stage.
Gillian