With over 15 years of experience in the marketing and sales of consumer goods, Angus Murray has worked on 3 continents managing cross border translation of brands, ideas and products. Originally from the UK, he worked with large media and communications agencies across portfolios such as Coca Cola, Schweppes Beverages, Sainsbury’s and Lyon’s.
After traveling the world, Angus settled in Australia where he continued his career with leaving marketing agencies before starting his own brand – Foxy’s Pash and Foxy’s Thoughtful Ice Cream. After moving to the USA in 2009 and completing an MBA he bought Foxy’s to the USA with Walmart, Fresh and Easy, 7-Eleven and Albertsons being the first customers.
Foxy’s continues to grow at a triple digit rate and Angus’ sales, compliance and manufacturing knowledge and strategic management provide solid and robust platforms to plan your brand’s transition into US Grocery. He has made the mistakes, and learned the lessons the hard way so you don’t have to. Working with Angus will accelerate your success in the US market, or assist you in accurate planning of the costs, time and energy required to enter one of the most rewarding markets on the planet.