Making Foresight 20/20
As the saying goes, hindsight is 20/20. A phrase used to describe the fact that it is easy to be knowledgeable about an event after it has happened. Potentially, this means we can learn from our mistakes or from those who have come before and unfortunately implies that clarity comes after the fact.
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Read MoreBuilding the Brand That Lasts: Top Tips for Staying Relevant
As our industry has continued to grow and mainstream, the consumer experience has similarly evolved. Once a matter of engaging and selling to the early adopters with a very much aligned values set and buying motivators, then growing into additional channels and demographics.
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