News and Events

Pure Micronutrients Announces Partnership with Christie & Co

Pure Micronutrients has engaged Christie & Co to be its agency of record (AOR). “Christie & Co provides brand marketing strategy that understands the effects of micronutrients for health and longevity,” said Tessa Sanos, Pure Micronutrients co-founder and CEO, in a press release.

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Pulse markets beating strong

Pandemic turns spotlight on plant protein sources.

Markets for pulse crops in Canada and the United States should generally remain favourable over most of 2021 and even for several years beyond, says the head of the largest U.S.

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Could California craft a name for itself with coffee?

Of all the crops California is known for, premium coffee has not been on that list. The perennial plant that commonly grows high in the mountains between the tropics of Cancer and Capricorn appears to be doing well in limited locations that favor avocados in the Golden State.

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Pulses are the Ideal Regenerative Ag Crop

COVID-19 has fueled an unprecedented demand for pulse crops like lentils, chickpeas, dry peas and beans. It’s also coincided with a renaissance in regenerative agriculture and a strong interest in healthy, immune-boosting plant-based diets.

Pulse crops are helping to overhaul American diets and play a large role in organic and regenerative agriculture.

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Large and Middle-Market CPGs Turn to Co-Packers for Supply Chain Stability

America’s heritage food manufacturers are stabilizing their supply chains to maximize production of their top-selling SKUs to ensure these products are always available at shelf level. CPGs are delegating their last mile of production to trusted suppliers, now more than ever before. 

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