News and Events

The Transformation of Ips Snacks

The past year has been one of major transformation for Ips Snacks, a Los Angeles-based maker of snack chips with added protein. In addition to reformulating its products, the brand overhauled its packaging, developed a line of popcorn with protein,

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Ips Revamps, Retools, Relaunches

In an April 2016 research study, market research firm IRI reported that “The U.S. consumer packaged goods (CPG) industry registered its strongest growth in four years in 2015, and much of the fuel was provided by small and midsized producers of healthy,

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Meet Colin Finlay, World Famous Photojournalist and ‘Alchemist of Visual Images’

For more than 25 years, Colin Finlay has been traveling around the world, documenting the human condition — both the disturbing and the awe-inspiring elements — with his camera. Amongst his many honors, he has been awarded the Picture Of the Year International six times.

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Aquation Enterprises Names Christie & Co as its Agency of Record

Aquation Enterprises, LLC. (www.aquation.com), the premier source of revolutionary solutions to hydration, has retained the services of Christie & Co. The Agency of Record will be promoting its ground-breaking line of unique bottled water formulations and innovative home/office water delivery packaging and dispensing solutions.

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How to Identify Human Passion and Use It for Outstanding PR with Gillian Christie

It isn’t hard to see that humans make decisions out of their emotions.

The job for PR professionals, then, is to “find the feeling” within the DNA of both the company they are working with and the audience that company is trying to reach.

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