The blueberry is often referred to as a superfood due to its numerous health benefits, and consumer demand is at an all time high, with millions of Americans, including blueberries in their everyday diet. And one berry breeder is looking to take the superfood from everyday to exotic.
“I think with our exotic blueberry varieties here at California Berry Genetics, we’re going to change this berry category all the way from the farmers, all the way to the consumer,” said Greg Willems.