Furthering its purpose of changing the world through communication that helps mission-driven companies reach new levels of success and become leading brands, full-service agency Christie & Co is serving as agency of record for natural cleaning solution manufacturer Charlie’s Soap. Through three generations of scientific research and development, the Sutherland family has discovered the true meaning of clean, producing solutions that remove any stain from grease to grass without leaving residue, creating lingering fragrances, or irritating users’ skin. Christie & Co looks forward to telling the Charlie Soap story through its proprietary brand-building methods and taking it from dream to mainstream.