Businessman Will Anderson Starts a Company Providing Customers with Açaí, a Healthy Superfood

Will Anderson doesn’t have your average health food entrepreneur story, but it’s a good one. After earning his MBA from Fordham GSB, Will provided valuation services in the Tech, Media, and Telecom (TMT) space with Deloitte’s Advisory practice. He worked with Fortune 500 companies to value their assets for the purposes of mergers and acquisitions. Though he excelled at working with TMT clients, he had the opportunity to work with one food and beverage client, Constellation Brands, a beer, wine and spirits company that changed the way he looked at business. It was during this project that Will realized his true love was for consumer-packaged goods. “Food is simple, and it brings so much joy into people’s life,” he says.

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