Client Spotlights

Canomiks

With the growing demand for plant-based solutions to enhance our health and well-being, how do consumers or food, beverage and supplement formulators know they are buying or manufacturing products with proven ingredients that actually work as promised?
At the forefront of scientific technology and with a professional lifetime dedicated to medical and scientific research, Dr. Lenna Pradhan-Nabzdyk has developed the first biological batch to batch testing system as co-founder and CEO of Canomiks – a U.S.-based company with the goal of conducting testing that product makers and consumers alike “CanTRUST™.”

Christie & Co is proud to welcome Dr. Pradhan-Nabzdyk to our growing family of ethical visionaries with a mission to improve the world and will call upon the full breadth of our marketing and branding expertise to rightfully position Canomiks not only as a forward-looking bastion of scientific integrity but as a company whose ingredients-based “CanTRUST™” badge of honor will remain the industry standard for many, many years to come.

To learn how Canomiks is transforming the functional food and beverage and dietary supplement industry by utilizing genomics to validate, test and certify the biological efficacy and safety of diverse ingredients and formulations, please visit canomiks.com and get ready to see Dr. Pradhan-Nabzdyk featured prominently in the news as we generate the media, industry and consumer awareness for this remarkable woman and her talented team which they all richly deserve.

Sati Soda

Founded five years ago by David McLaughlin, Heather Brown and Paul Devlin, Colorado-based Sati Soda is the only organic soda as well as the only organic CBD soda on the market today. Named after the Buddhist word for mindfulness, Sati Soda is not only a deliciously nutritious and beneficial line of functional organic beverages, but a brand that’s making it possible to join two words together that once seemed destined to remain apart forever: healthy soda.

Fast becoming the ready-to-drink soda of choice in natural/organic stores as well as in mainstream retailers (and soon to expand into foodservice channels as well), Sati Soda offers certified organic non-CBD sodas in three delectable flavors: Energy Berry, Clarity Lemon-Lime and Chill Ginger. Sati Soda’s CBD-infused sodas are available in the same three popular flavors.
CBD drinks are beverages (in Sati’s case, non-alcoholic), which are infused with cannabidiol, or CBD for short. CBD is non-psychoactive and non-addictive. Sati Sodas contain no THC so consumers don’t have to be worried about experiencing a “high.” CBD beverages are made by infusing water with CBD particles and all organic ingredients.

Consistent with the company’s commitment to helping the world, Sati Soda is partnered with 1% For The Planet, donating 1% of all sales to Conscious Alliance, which provides healthy meals to underserved communities.

Snacks from the Sea

Our series the Adventures of Entrepreneurship highlights our heroes, those who embrace and embody the spirit of adventure throughout the journey of entrepreneurship – the highs and lows, successes and adversity. Those who see a problem or need as an opportunity.

After years in the corporate grind, I became a full time Mommy raising my two daughters and managing our family’s household. Several years ago, I was feeling particularly exhausted, and I asked my mother if she had a remedy for me. Being a traditional Korean mother, she reflexively sent me some kelp seaweed and told me to make a soup with it. Growing up in Korea, we ate a lot of seaweed – and seaweed soup when we were ill. It was the Korean mothers’ version of chicken soup.

Having to make the special soup from the kelp was just one more thing for me to do, and of course I just never got around to preparing it. My mother kept asking me if I was making the soup, and I kept saying, “OK mom, soon”. When she realized that I was not going to make the soup for myself, she made me a “ready-to-eat” seaweed snack of kelp chips and mailed it across the country to me in Arizona. When I opened the package that my Mom sent, I felt like a kid on Christmas day. I started devouring them, savoring the taste, and enjoying every last bite of the kelp snack. After eating the precious kelp, I felt energized and renewed. I shared the next batch that my mom sent with my kids. Guess what?! My kids loved the chips too! Kids loving healthy snacks – Wow! I had to make these snacks at my home so that we could enjoy them all the time. Pretty soon, crunchy, munchy KELPIE chips in tasty flavors became a staple in our kitchen. When my girls headed off to college and I had some time to myself, I knew that I had to make this delicious, nutritious snack food available to everyone. And that’s how KELPIE CHIPS were born.

Best in the West

Best in the West Founder, Marshall Berg, has been working in the food industry his whole life. As a New Mexico native who moved to Portland, Oregon for college, he saw a need to deliver the deliciously smoky chiles from his home state to this hub for restaurants and food culture in the freshest way possible. Best in the West’s never frozen farm fresh products are produced under the company’s Los Roast brand. Best in the West is also the parent company of Santa Fe Ole.

Best in the West Brands combines decades of experience processing New Mexico-grown chiles to bring their unique flavor to people across the globe. As such, the company is uniquely positioned to meet the growing demand for products that add overall flavor, cultural experience, and a little bit of heat to their meals.

Best in the West Brands was formed in 2020 when beloved retail brands, Santa Fe Ole and Los Roast combined forces towards a mutual vision: a proprietary system constructed in a Deming, NM 60,000 sq ft processing facility. Now the company has big plans: the production of a first-ever Certified Organic Hatch chile line of products, and the formation of a new foodservice division. With all these new ventures, Best in the West is on the verge of explosive growth.

As we reflect on the journey of our brand we are thrilled to share our enduring satisfaction with the remarkable re-branding work undertaken by Christie & Co. back in 2013. This year marks a decade since this transformative collaboration, and we couldn’t be prouder of the brand identity they crafted for us.

[…]

—J.L. Paes-Leme, Founder/CEO, NaturaNectar

Gillian and her amazing team at Christie & Co are professional, easy to work with, and fun to interact with. They have been doing a terrific job of promoting J.R.LIGGETT’S products, and company; to prove their support of our products, 

[…]

—James Liggett, President, J.R.LIGGETT LTD.

Thank you so much for a great job on the Conversion Market Research. It validated a number of assumptions we had made about the product and our prospective consumers but which we had no way to validate prior to launching.

[…]

—Richard O’Neill, Co-Founder, Meow Mews, Inc.

Prior to engaging Christie & Co, we had struggled for years to take our revolutionary new product idea from Dream to Mainstream (I just love that slogan). Gillian and her team took the time to research our category,

[…]

—David Shahan, Founder & CEO, DAZZ

Christie & Co has been working with us for years developing our new branding, strategy, website, messaging, business development, and PR activities, but there is something more. Gillian, Alissa and their entire team share our purpose and passion to improve life,

[…]

—Wayne & Cheryl Tucker, President/Co-Owners of Bio S.I. Technology

We have been grateful to have Christie & Co as our communications, social media, and influencer engagement partner through these critical phases of our growth. From helping us craft our brand journey and social media strategy to creating our influencer program and helping us build our thought leadership through speaking opportunities,

[…]

—Sheryl O’Loughlin, CEO, REBBL

I am very pleased to be able to offer my letter of sincere recommendation for Gillian Christie and her team at Christie & Co. I am CEO and Co-Founder of a woman-owned business, Vegetarian Traveler, LLC.

Our first engagement with Christie &

[…]

—Christy Krejci, CEO and CO-Founder of Vegetarian Traveler

“Throughout our involvement with Christie & Co we found them to display a high degree of professionalism and dedication to the task at hand. They had a clear understanding of our requirements and objectives and an effective strategy to achieve same.

[…]

—Arend Redelinghuys, Rooibos Ltd.

envelope Subscribe to our newsletter