Kaibae’s mission is to source “lost crops” whose potential for health and economic opportunity are undiscovered or under-utilized. The Baobab fruit harvest initiated by Kaibae provides new opportunities to improve access to education and healthcare for its partners in Northern Ghana. The Kaibae vision was inspired by the Baobab Tree. Its fruit has sustained African communities for centuries with its nutrient-packed, antioxident rich, superfood health benefits. GoKaibae.com
Successful launch with significantly increased recognition in trade and consumer channels.
Secured extraordinary press coverage for Kaibae as a top trending product and ingredient. www.gokaibae.com/blogs/in-the-news
Helped develop brand strategy and coordinate with design team the launch of 2 new product lines – superfood powders and skin care.
Created ‘Seven Seeds of Sustainability’ guidelines for the company.
Connected Kaibae to team members, advisors, key accounts in both retail and wholesale markets.
“Working with the Christie & Co team has been so important for our company’s growth. I feel heard, I feel understood, and I feel confidence knowing I can trust them fully with our company’s growth.”