Approach

1

We Get Personal

Through our unique one-on-one Conversion Market Research™, we understand your audiences' emotional hot buttons, priority of needs, their opinion leaders, and preferred channels of communications. We analyze in depth the results and give you a greater understanding through our Mental Matrix.

2

We Find the Target

We aim that laser sharp message at key-decision makers who can increase your exposure and your sales.

3

We Get Creative

After the data has been collected and analyzed, our experts create a customized Strategic Marketing Plan. This live, custom document is born from our innovative edge. We bring your mission to life with our unique style. 

4

We Get Connected

We integrate research, strategic planning, creative design and marketing, public relations, and social media to impact your bottom line. We leverage our community partners and ecosystem of resources to support your every need. 

5

We Get Results

After we’ve crafted the right strategy for the right audience, we put your plan to work. We monitor its performance. Our favorite task is revealing your measurable (and likely extraordinary) results. 

Tools

SOUP TO NUTS: THERE IS NOTHING WE CAN'T DO FOR YOU.

Christie & Co’s toolkit contains every imaginable instrument you’ll need to launch and grow a successful brand. Whether launching new products and services, or expanding the impact of existing brands, Christie & Co has over twenty years of experience in creating innovative, strategic, research-based, and highly effective campaigns for every client.

Our Technologies

goal-identification

GOAL IDENTIFICATIONresearch-based goal setting

What are your goals? We work with you through our research-based, goal assessment analysis to define your short- and long-term goals, targets, and purposes in order to ensure effective, focused development of your brand, strategies and campaign implementation.

View Services

Goal Analysis
Purpose Definition
Growth Planning

organic-marketing

Organic MarketingTMreach your audience

Organic Marketing Technology (OMT) is Christie & Co’s refreshingly unique, proprietary, and proven method of reaching target audiences in the way they want to be reached. Getting you maximum results with the minimum use of resources, OMT creates lasting relationships and measurably increases your impact.

View Services

Product & Concept Launches
Market Entry Strategy & Launch
Innovation Planning
Brand Strategy Development
Ecosystem Analysis

conversion-market-research

Market Research Servicesunderstand your audience

We don’t guess what your consumer wants, we know what they want. 85% of all purchases are based on emotion, and Conversion Market Research™ uncovers the emotional reasons why consumers buy. It also reveals the core motivation for converting your competitor’s customers to consumers of your product. We use this research to develop your Strategic Marketing Plan. You won’t find this proven, proprietary method of market research anywhere else.

View Services

Conversion Market Research™
Mental Matrix™ Consumer Profile
Customer Satisfaction Research
Qualified Lead Generation
Competitor Analysis
Internal Corporate Survey
New Product Research
Packaging Testing
Name Analysis & Definition

design

Strategic Planningblueprint for a powerful brand

Do you want to own an iconic brand? A focused branding & communications strategy is critical for the success of your brand in order to maximize market targeting, channel prioritization, and penetration of key market segments.

View Services

Goal Definition
Brand Analysis
Competitive Landscape
Market Trends Analysis
Brand & Growth Strategy
Ecosystem Building

brand-development

Brand Development & Designgrow your brand

Branding is an essential component of your business success, and it goes beyond your logo or packaging. It is a cohesive approach that includes every touch point from signage to messaging; uniforms to customer interaction. A well-branded product endures in its relationships, and withstands decades of changes in technology, competition and lifestyles. Christie & Co uses strategic design and effective communication to build brands that resonate and connect with your audience in a profound, lasting way.

View Services

Brand Analysis & Development
Advertising Design: Radio, Print, TV, Online
Graphic Design
Packaging
Sales/POS Collateral
Website Design & Development & Management
Infomercials

packaging

Packagingon the shelf

You only have one chance to make a first impression. Christie & Co helps you make an immediate connection with your target audience with effective packaging selection. Christie & Co’s integrated approach to branding and packaging design gives you the scientific and emotional edge to turn that first impression into a loyal purchase.

View Services

Visual Brand Essence Development
Brand Personality Analysis
Brand Mentor Identification
Visual Analysis
Emotional Positioning
Sector Research
Consumer Testing
Shelf Testing

events

Events Managementengage your audience

We work with you to develop results-driven events. We want to create meaningful engagement with your target audiences; from investors to customers, retailers to celebrities, athletes to bloggers. Your events can range from international investor meetings to in-store demos, but we ensure every event aligns with your goals and embodies the spirit of your brand.

View Services

Trade Shows
Consumer Events
Celebrity Engagement Events
Community Events
Investment Summits
Conferences
Product Launches
Press Conferences
Demo Training & Management
POS/Retailer Event Support
Global Betterment Events

invest

Investor Relationsvalues aligned growth support

We support your growth through strategic business consulting and investor relations through our dynamic team of industry experts and growth strategists. Our team works with you to further develop your growth strategies and help to leverage resources to align with your goals.

View Services

Business Strategy Analysis
Goal Management
Review and Development of Executive Summary and Investor Decks
Review and Evaluation of Brand Positioning
Development of Financial/Business PR Campaigns
Referral of Growth Resources from the Christie Community
Access to Partner Organizations Committed to Supporting Ethical Companies
Guidance and Support
Investment Summit Development

public-relations

Public Relationsspeak to your public

Let your audience get to know (and love) you! Public Relations is a powerful and effective marketing tool that creates familiarity and acceptance of your product or service. Public Relations can divert counter-attacks from competitors and build consensus, support, and demand for the company and its products.

View Services

Media Coverage
Consumer Relations (B2C)
Trade Relations (B2B)
Expert/Source Campaign
Speakers Bureau/Spokesperson Training
Ambassador Program Development
Investor Relations
Governmental Relations
Crisis Handling
Non-profit Partnership Development & Management

advertising

Advertisingget seen

Christie & Co carefully researches and defines your precise consumer audiences and their most important purchasing triggers. We integrate Market Research results – your specific consumer’s emotional hot buttons – into powerful advertising campaigns so your message hits its mark. We develop eye-catching and effective print and electronic advertising campaigns and make appropriate, timely media buys that effectively deliver your message.

View Services

Product Launches
Event Planning
Trade Show Coordination
Sales & Marketing Coordination
Coupon/Customer Engagement Programs
Demo Team Brand Training Programs

advertising

Social Mediayou are the conversation

Christie & Co works closely with you to develop a customized, research-driven social media plan. We cut through the clutter, deliver effective messages and connect you with those who matter most. We deliver real results, driven by measurement, to achieve maximum ROI for you in today’s socially-networked world. We pair innovative, customized key messages with cutting-edge metrics with to shape the views, beliefs and attitudes of your target audiences.

View Services

Social Media Strategy Development
Contest Development & Management
Brand Personality Development
Content Development & Management
Ecommerce Monetization
Communications Matrix Campaign Coordination & Management

  • Twitter (Personality/ Message Development & Management)
  • Facebook (Personality/Message Development & Management)
  • LinkedIn (Content Development & Management)
  • YouTube (Video Production & Publishing)
  • Pinterest (Campaign Development & Integration)
  • Yelp (Campaign Integration)
  • Better Business Bureau (Campaign Integration)
  • Blogging (Content Development & Publishing)
  • Newsletters (Content Development & Publishing)
  • Others as Determined Effective for Brand Building/ Consumer Engagement

globe

Global Betterment Programcreate meaningful impact

Christie & Co works effectively with your teams to research, identify, differentiate, and develop innovative, integrated initiatives that engage your community to build a better world. We want to help you make a difference in a meaningful, impactful, and measurable way. Strategic betterment Initiatives are woven through all touch points of your brand as part of the DNA of your message - inspiring greater understanding, loyalty, trust, and community understanding of your business, and your mission.

View Services

Community Engagement Programs
Grassroots Education Programs
Social Enterprise & Impact Investing Program Development
Environmental Stewardship Program Development
Association Relations
Certification & Award Selection & Application

envelope

Subscribe to our newsletter